El Gran Trueque (The Great Exchange)

Author: Matthieu Laurette
Place and date:

Canal Bizkaia and the media, 2000

2000. A real bartering process. Bizkaia Channel and the media.

Gran Trueque, which was featured on television and in the media, involved a real bartering process, a series of chain-swaps. Using advertising rhetoric and marketing strategies, the programme questions the capitalist logic of gain. It starts by swapping a car and ends up exchanging inconsequential items.

Produced by consonni and Arteleku in collaboration with the Institut Français, Bilbao and Canal Bizkaia with the support of the Basque Government - Arts Department, the Provincial Government of Gipuzkoa, the Provincial Government of Bizkaia and FRAC Aquitaine.