Ojos y capital

Author: Remedios Zafra
ISBN: 978-84-16205-07-3
Product features: Weight: 190g,
Dimensions: 0 x 130 x 200 mm
, 200 Pages
Edition: 2015
Licence: CC BY-NC-SA
Type: Book
Language: Spanish
Design: Maite Zabaleta

- From June 2018, the pre-order will be available -

Within the contemporary primacy of seeing via screens, experience is increasingly sustained within logics that dissolve old forms of collectivity and quantitatively condition new regimes of value and recognition of the other. Eyes and Capital suggests that the system becomes perverted setting in play two substantial gains: power over technological management of visibility as a guarantee of existence and value (eyes as a new currency); and involvement in what we deliver up in the networks, more or less consciously, contributing to new forms of domination and colonization of the gaze. And, although the inequality of the “non-seen”, of the excluded and non-conformists, permits today an appropriation of the net to bring into view zones of shadow and of the precariousness of what has traditionally remained outside the frame, this also shows up the illusion of a net-culture where the machine and its mechanisms have been made “invisible” to us through their ever-presentness and excess. Indeed, conflicts in our times make use not only of speedy online mobilization, but of the paralysis derived from infinite distances that makes it possible to see through technology as a new habitat, the blindness of seeing the “now” with no rest and no blinking, in a symptomatic crisis –or perhaps established status- of attention. It is a matter of urgency to understand the individual, whose life confronts the risk that this excess will have the effect of switching off our conscience.

This essay about the present and the net-culture, in its questioning of identity through visuality and the economy, cuts through concepts such as shadow, disappearance, representation, value, wastefulness, reciprocity, moral loop, capitalism and feminization, throwing into question the existing forms of value creation and new collectivity in the networks (what is to become of ethical and political links). This essay threatens to “lick the eyes”.

Remedios Zafra is a writer and professor of Art and Digital Culture at the University of Seville and of Anthropology at Uned. She directed the platform X0y1 for research and art practice on identity and network culture and taught Politics of the Gaze at the Carlos III University of Madrid. She is the author of El entusiasmo. Precariedad y trabajo creative en la era digital, Los que miran, (h)adas, #Despacio, Un cuarto propio conectado and Netianas. N(h)hacer mujer en Internet. She has achieved important recognition, for example, Anagrama ESSAY´s Award 2017.