The printed book includes the ebook.

En la distancia entre el cuerpo y las pantallas transita Ojos y Capital, un libro para tomar conciencia de nuestra posición y los mecanismos no neutrales de la cultura red. Creadora de un universo narrativo propio, vital y poético, Zafra apela al ser político ante el mundo máquina.

Esther Ferrero

Karl Marx escribió sobre la plusvalía que no se ve. Adam Smith sobre la mano invisible. Ojos y Capital de Remedios Zafra es un libro contra la miopía. Sobre la perturbadora relación entre las microtecnologías, las imágenes y las palabras. Un libro sobre la mirada. Para que la realidad no nos ciegue.
Constantino Bertolo
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Eyes and Capital suggests that the system becomes perverted setting in play two substantial gains: power over technological management of visibility as a guarantee of existence and value (eyes as a new currency); and involvement in what we deliver up in the networks, more or less consciously, contributing to new forms of domination and colonization of the gaze. This essay about the present and the net-culture, in its questioning of identity through visuality and the economy, cuts through concepts such as shadow, disappearance, representation, value, wastefulness, reciprocity, moral loop, capitalism and feminization, throwing into question the existing forms of value creation and new collectivity in the networks (what is to become of ethical and political links). It threatens to “lick the eyes”.

Remedios Zafra is a writer and professor of Art and Digital Culture at the University of Seville and of Anthropology at Uned. She directed the platform X0y1 for research and art practice on identity and network culture and taught Politics of the Gaze at the Carlos III University of Madrid. She is the author of El entusiasmo. Precariedad y trabajo creative en la era digital, Los que miran, (h)adas, #Despacio, Un cuarto propio conectado and Netianas. N(h)hacer mujer en Internet. She has achieved important recognition, for example, Anagrama ESSAY´s Award 2017.