International Auction of

Kunsthalle Basel, marzo 2002

The aim was to auction copyrights of typefaces and in doing so to reach a nerve of the area of culture in the Basque Provinces. The first step was a press conference as a means of announcing the auction, which was naturally fixed with regard to date. Between the day of the press conference and the auction so much happened on the level of the media (newspaper, television, etc.) that the cultural association 'consonni' –with which I collaborated- and I had to adapt the communication. We had to work in a new form of real-time communication.Kunsthalle Basel, marzo 2002